Carbon6 Blog

Measuring Marketing ROI and understanding B2B marketing benchmarks are some of the biggest challenges we've heard from marketers looking to setup marketing goals and optimize budgets.

One of the most puzzling questions we get from customers who run Facebook Ads and want to analyze their website traffic, is why there's discrepancies between Facebook Ad clicks and Facebook Pixel fires aka website visits...

When it comes to Google Ads for B2B lead generation, there's multiple tactics you can use to increase CTR & conversions and ultimately improve your ROAS (Return on Ad Spend).To help you boost your ads ROI and generate leads, below you'll find 11 compelling Google Ads from growing businesses, along with key features each of them use to inspire your next PPC search campaign...

If you've ever used a social media platform you've probably seen a shortened link. Some common examples are t.co/link, owl.ly/link, and goo.gl/link (RIP 🙏).Shortened links really started becoming popular...

While browsing on Facebook, you've probably noticed a blue or sometimes gray verified checkmark on the Facebook Page of many of your favorite brands and companies, and wondered how to get this on your own business account.

We all know content is king, and in the past few years, it's become clear that video is king 📹.

In this article, we'll cover LinkedIn retargeting combined with Facebook Ads, to create very powerful ad campaigns.If you’re a B2B marketer, chances are you’ve likely dabbled in using LinkedIn to share industry news, find new leads, maintain your company profile, run ads...

At PixelMe, we strongly advise you to embed a retargeting pixel in every link you share on social media 😃. Why? I’m sure you’re already sharing awesome content from other websites on your social media profiles.