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Amazon has recently announced a major shift in its Vendor Central program, with a significant number of 1P (first-party) vendors being notified that their vendor relationships will be terminated by November 9, 2024.
On Amazon Vendor Central, shortages can happen for a whole host of reasons: incorrect catalog data, misplaced packaging, receipt errors — the list goes on. While vendors can’t eliminate shortages altogether, they can take steps to minimize supply chain errors and take better control over their inventory management processes.
Amazon Seller Central is a marketplace interface that brands and third-party merchants use to manage all aspects of their Amazon business. Alternatively, Amazon Vendor Central is a platform that enables Amazon itself to sell products on behalf of brands.