Unlock your Prime Day potential! Month-by-month strategies inside.
Download the complete calendar and playbook for free
Free Download
Are you prepared for 2024 fees? Download our free Amazon Fee
Stack White Paper
for 2024 to protect your business.
Carbon 6
NEW! Download the free Amazon
Fee Stack White Paper
for 2024.
Free Download
Free Download
Take your Seller Central operations off your to-do listHire us for around-the-clock Amazon account management!
Learn More
ManageByStats is now FREE! Get this ultimate, all-in-one tool suite to boost your profit on Amazon.
Learn More
We double our reimbursements efforts
to get you 20% more back from Amazon!
Learn More
Urgent: Amazon sellers take action now!
Amazon reduced the reimbursement window by a staggering 88.89%, from 18 months to 60 days starting October 23, 2024.
Start Your Free Audit
MINUTE READ TIME
Published
May 14, 2019
|
Carbon6 Team

|

How to Remarket To Your YouTube Viewers with Facebook Ads

How to Remarket To Your YouTube Viewers with Facebook Ads
Loading the Elevenlabs Text to Speech AudioNative Player...

Table of Contents

Urgent: Amazon sellers take action now!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting October 23, 2024.
Start Your Free Audit
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More
NEW! Download the free Amazon Fee Stack White Paper for 2024.
Free Download
Unlock your Prime Day potential!
Download the complete playbook for free
Free Download
ManageByStats is now FREE!
Get the complete data suite to boost your profits.
Learn More
We double our reimbursements efforts to get you 20% more back
Learn More
NEW! Free Q4 Playbook to boost your Amazon sales! Your guide to peak-season success with key priorities and timelines.
Download Now

We all know content is king, and in the past few years, it's become clear that video is king 📹.

Around the globe, YouTube is currently the second most popular social platform with 1.9B monthly active users, just behind Facebook.

Statista Social Platform stats

YouTube has also continued to be highly effective for generating brand awareness & leads, and influencing purchase decisions across any major vertical - including both B2C and B2B.

GoPro is one of the largest B2C brands on YouTube, with nearly 7M YouTube subscribers and 2B video views.

GoPro YouTube

Their secret sauce 🍝? Of course it helps that their product lends itself to super exhilarating and entertaining content, but they use the same tried and true tactics for any marketer: posting regularly, engaging with customers, and creating content tailored to their audiences of outdoor enthusiasts, sports fans, and photography lovers.

In terms of video types, the 4 most popular YouTube video categories watched are: comedy, music, entertainment/pop culture, and “how to” videos. So if you're wondering whether YouTube can also be an effective way to get the word out about your B2B business via product tutorials, in a nutshell, yes 😉.

Consumers these days tend to visit multiple channels before making a purchase - especially if you're a B2B company where it can take multiple months before someone signs up. So people who visit your YouTube channel may still need more warming up before they become a customer.

To help you heat up and remarket Youtube viewers, below we'll share:

  • 3 types of YouTube videos and examples for getting more views and engagement
  • 4 ways to promote your YouTube videos to increase your traffic and retargeting audiences
  • 4 steps for retargeting your YouTube viewers with Facebook Ads

3 types of YouTube videos

📺 1. Product demos: Since everyone has limited attention spans, visually engaging people on your products and their benefits is a great way to educate potential customers on how your business can help them.

Example: Amazon has a dedicated Fulfillment by Amazon (FBA) YouTube channel covering their products, features, and success stories.

What is Amazon FBA video

📺 2. How to tutorials & tips: How-to video tutorials, educational videos, and best practices on key topics your audience is interested in can help you rank highly in YouTube search traffic.

Example: Neil Patel regularly shares educational videos covering SEO, social media marketing, and entrepreneurship which generate over 720,000 monthly views, with the top traffic source coming from YouTube Search.

Neil Patel YouTube

Pro tip: the great part about how-to videos is they don't necessarily need to be costly in production value. You can even test using free video recording tools like Loom (which we use at PixelMe!).

📺 3. Case studies & interviews: Getting other people to talk about your business is one of the most effective forms of growing word of mouth, building trust, and inspiring potential customers to use your products and services.

Example: Guitar Center has an entire "Guitar Center Artist Interviews" playlist dedicated to telling ongoing inspirational stories about how musicians use their instruments.

Guitar Center YouTube

4 ways to promote your YouTube channel

  • 1. Website: share your YouTube channel in your homepage footer, cross-promote your videos on your blog, in landing pages, case studies, and more.
  • 📱 2. Social media: get more views for your videos by posting them across your social media channels on Facebook, Twitter, LinkedIn, and Pinterest.
  • 📣 3. Ads: running online ads to your YouTube videos can help you test different targeting audiences and understand which video topics, content, lengths and more perform best.
  • 📩 4. Emails: share links to your YouTube videos in your email newsletters and customer onboarding campaigns to educate new and existing customers.

As another reminder, it's a good idea to see your YouTube channel like your blog, where you have a steady rotation of fresh and engaging content to keep potential customers coming back.

4 steps to retarget your YouTube visitors with Facebook Ads

Before starting:

Note: our guide below covers retargeting people who clicked on your YouTube video links with Facebook Ads, but you can similarly retarget these people across any ads platform 🙌.

Step 1: Connect your Facebook Pixel to your PixelMe account

To find your Facebook Pixel ID, go to your Facebook Events Manager. Copy the Pixel ID of the pixel you'd like to use.

Facebook Events Manager

Next, go to your PixelMe dashboard, click on “Settings” at the top, to get to the Pixels tab, where you can paste your Facebook Pixel ID and any others.

PixelMe dashboard

Remember to give it a name that's easy to remember, and you'll then be ready to embed a retargeting pixel to every link you share! 🙌

Step 2: Add your YouTube video links to PixelMe

In your PixelMe dashboard, shorten your YouTube channel link and YouTube video links with your Facebook retargeting pixels included. You can include just your Facebook Pixel or all of your advertising pixels in every link!

From the Audience Builder tab:

  • Click on "Campaigns” at the top of your dashboard.
  • In the top-right, click on the blue "Add a Redirect" button.
  • Then, in the Destination URL, paste your YouTube video link.
  • Under “Pixels”, select your Facebook Pixel plus any others.
  • Add UTM parameters to your link so you can track where your click traffic comes from in your PixelMe dashboard.
  • Finally, to keep your links organized and track what you’re using them for, remember to add your links to Campaigns and Sub-campaigns.

Hit “Create your link” and you'll find your link in the new Campaign and Sub-campaign you just created 🎉

PixelMe Create link

Step 3: Build your YouTube Custom Audience

Now it's time to start sharing your YouTube links across your site, social media, and ads. Anytime someone clicks on your link, as long as Facebook can identify them, they'll get added to a super targeted Facebook Custom Audience.

Once you’ve given your URLs a few days to generate traffic, you should start seeing the number of clicks go up in your PixelMe dashboard. You can then setup your Custom Audience.

From your Facebook Business Manager menu, go to the Assets > Audience tab.

PixelMe audiences

Click on the blue Create Audience > Custom Audience tab, and select "Website traffic" to filter for people who visited a specific webpage.

Create Audience

To target users who specifically clicked on your YouTube video links, you can set the URL to “equals” and put in the link(s) you want to use.

Simply copy/paste the shortened links from your PixelMe dashboard, give your Audience a name, and hit "Create Audience"!

PixelMe Creating audiences

Step 4: Launch Facebook Ads to retarget your YouTube viewers

You’re almost there - now that your Custom Audience is set up, let’s retarget people who watched your YouTube videos 🔥.

  • In your Facebook Business Manager menu, select Ads Manager in the top left.
  • Click the green “Create” button to create a new Campaign, Ad Set, and Ad.
  • From your new Ad Set, in the Custom Audiences box, you should see the list of Custom Audiences you created and the number of people each audience contains 🔢.
Launch Facebook Ad
Urgent: Amazon sellers take action now!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting October 23, 2024.
Start Your Free Audit
NEW! Free Q4 Playbook to boost your Amazon sales for peak-season success.
Download Now
Unlock your Prime Day potential!

Download the playbook for free
Free Download
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More

Then, setup the rest of your ad creative, and you'll be all set!

You'll be on your way to remarketing to anyone who watched your YouTube videos with Facebook Ads, and can bring them back to your own site to more easily convert them 💣.

Want to re-engage your YouTube viewers? sign up for a free 7-day PixelMe trial

If you have any questions? just contact us Here

Recent Newsletters

Insights: PixelMe Amazon integration, Carbon6 named a Top Startup, and new omnichannel solutions
Carbon6 Team
Oct 8, 2024
Amazon Seller News
Insights: PixelMe Amazon integration, Carbon6 named a Top Startup, and new omnichannel solutions
Welcome to our first monthly newsletter of Q4, and happy Amazon’s Big Deal Days! Today is the start of the fall sales event and we wish you the best of luck for your businesses this week.
See Article
Insights: Acquisition alert, the latest in AI, and more
Carbon6 Team
Sep 11, 2024
Amazon Seller News
Insights: Acquisition alert, the latest in AI, and more
With only one month left until Q4, plans and preparations are happening in earnest across ecommerce for this bumper selling season. Make sure you’re ready with the checklists in our latest free resource, the Q4 Amazon Playbook.
See Article
Insights: Amazon’s 90% reduction, new partnerships, and more
Carbon6 Team
Aug 1, 2024
Amazon Seller News
Insights: Amazon’s 90% reduction, new partnerships, and more
August 2024 With Prime Day behind us, thoughts are already turning towards Q4 planning, but don’t forget to finish up your post-Prime Day tasks!
See Article

Recent Posts

Walmart Scintilla: How Data Can Help Suppliers Sell Smarter
Lewis Civin
Oct 17, 2024
Trends & Insights
Walmart Scintilla: How Data Can Help Suppliers Sell Smarter
Unlock insights with Walmart Scintilla, the revamped data platform designed to empower SMBs. Discover actionable shopper behavior data for smarter advertising strategies.
See Article
LTL Carrier Selection Guide for Ecommerce Fulfillment
Burak Yolga
Oct 15, 2024
Partner Spotlight
LTL Carrier Selection Guide for Ecommerce Fulfillment
Discover how to choose the best LTL carriers for your ecommerce fulfillment needs. Optimize your logistics with cost-effective and reliable shipping solutions.
See Article
Amazon UK: Changes to Reimbursement Automation and Claim Eligibility Windows Starting January 2025
Shannon Curley
Oct 11, 2024
EU & Global
Amazon UK: Changes to Reimbursement Automation and Claim Eligibility Windows Starting January 2025
From January 15, 2025, Amazon UK will introduce an important update to its FBA (Fulfilment by Amazon) reimbursement process. 
See Article