Carbon6 Blog

Emerging ecommerce marketplaces pop up seemingly every day, posing new opportunities — and considerations — for sellers. In an environment where Amazon is no longer the only player in town, sellers who take advantage of this ever-expanding landscape have the potential to grow exponentially.

In a technologically advanced ecommerce environment in which artificial intelligence seems to be taking over, where does a business owner even start? Where are the low-lift, high-impact opportunities to integrate AI into your marketing mix to drive greater ROI?

While Amazon is an isolated — albeit huge — ecosystem that enables you to sell through its platform alongside other online sellers, Shopify is a specialized platform that gives you the tools you need to build your own online store.

In the dynamic world of selling on Amazon, achieving success goes beyond mere listing optimization and product quality. To truly excel and increase ranks and profits for your Amazon FBA business, it is essential to tap into the potential of external traffic.

There is no better indicator of success on Amazon than if a seller has a solid Amazon Brand Strategy. While it is possible to make money and grow sales without a good brand strategy, your efforts on Amazon are so much more effective if you’re selling more than just a product.

Successfully launching new products on Amazon requires a deep understanding of your customers. Getting feedback directly from your target consumers can enable you to make more effective marketing decisions, optimize your marketplace listings, and ultimately increase sales.

On August 16, Amazon announced that they will be adding a new per-unit holiday surcharge to third-party merchants using US and Canada Fulfillment By Amazon (FBA) services.

After a decade of existence, Amazon ads have come fully into their own. They’re now a major, and necessary, part of any Amazon enterprise – just as advertising is part of any successful retail operation anywhere.

With Amazon’s Prime Big Deal Days recently announced, there’s no better time to start thinking about optimizing your selling strategy for the next big industry “Super Bowl.” Just like athletes prepare for the big game, sellers must also plan strategically to seize these opportunities.