Unlock your Prime Day potential! Month-by-month strategies inside.
Download the complete calendar and playbook for free
Free Download
Are you prepared for 2024 fees? Download our free Amazon Fee
Stack White Paper
for 2024 to protect your business.
Carbon 6
NEW! Download the free Amazon
Fee Stack White Paper
for 2024.
Free Download
Free Download
Take your Seller Central operations off your to-do listHire us for around-the-clock Amazon account management!
Learn More
ManageByStats is now FREE! Get this ultimate, all-in-one tool suite to boost your profit on Amazon.
Learn More
We double our reimbursements efforts
to get you 20% more back from Amazon!
Learn More
Urgent: Amazon sellers take action now!
Amazon reduced the reimbursement window by a staggering 88.89%, from 18 months to 60 days starting October 23, 2024.
Start Your Free Audit
6
MINUTE READ TIME
Published
November 14, 2024
|
Shannon Curley

Marketing Expert

|
Amazon Seller News

Amazon’s New Generative AI: Creating Ads with a Single Click

Amazon’s New Generative AI: Creating Ads with a Single Click
Loading the Elevenlabs Text to Speech AudioNative Player...

Table of Contents

At Amazon Accelerate 2024, Carbon6's Vanessa Hung interviewed Tor Steiner, head of the U.S. Amazon Ads AI team, about Amazon’s recent advancements in AI-powered advertising. 

These announcements, plus the latest updates from Amazon Unboxed, highlight how generative AI is transforming Amazon Ads.

SELLING IN UK? TAKE ACTION!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting January 9, 2025.
Start Your Free Audit
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More
NEW! Download the free Amazon Fee Stack White Paper for 2024.
Free Download
Unlock your Prime Day potential!
Download the complete playbook for free
Free Download
ManageByStats is now FREE!
Get the complete data suite to boost your profits.
Learn More
We double our reimbursements efforts to get you 20% more back
Learn More
NEW! Free Q4 Playbook to boost your Amazon sales! Your guide to peak-season success with key priorities and timelines.
Download Now

Generative AI in Amazon Advertising: Reshaping Creative Production

Generative AI is making ad creation more accessible than ever for sellers. Amazon’s new one-click ad generator allows sellers to generate high-quality ad visuals directly from product detail pages, simplifying Sponsored Brands and Sponsored Products ads creation.

“This tool makes creative as simple as possible, especially for smaller teams that may lack design resources,” explains Steiner. “Sellers can now create a ready-to-launch ad asset with just a few clicks.” 

Learn more about one-click ad generation in the full interview:

Key Features of Amazon’s One-Click Ad Generation

Amazon’s generative AI tools include several core features that Steiner highlighted:

  • Image Generation: Sellers can create ad-ready images from existing product detail pages or simple prompts, reducing the need for professional photoshoots.
  • Video Generation: Steiner announced that video generation is now available. Sellers can animate still images, build multi-screen ads, and even summarize long-form content into shorter ad formats (for example: trimming a 40-second product explainer into a six-second ad). . 

Steiner emphasized that these features are designed to help sellers reach customers more effectively. “With AI,” he said, “we’re giving brands the tools to customize their campaigns easily, without big production costs.”

Performance Improvements with Generative AI

Sellers using Amazon’s generative AI tools have launched 20% more campaigns and seen a 4% increase in sales. This improvement stems from the ability to create high-quality assets quickly, allowing brands to run more campaigns with targeted, seasonal, and audience-specific creatives.

Steiner highlighted Whirlpool, which used Amazon’s generative AI to refresh its holiday-themed creatives efficiently. By leveraging the AI tool, Whirlpool was able to quickly update their campaigns to align with seasonal promotions, demonstrating the tool’s scalability across both small and large brands.

RELATED: Amazon Accelerate 2024: AI Advertising Insights and Tips, Embracing the AI Revolution in Amazon Selling

Real-World Use Cases for AI Tools

Amazon’s AI-powered ad tools have unlocked new possibilities for brands of all sizes:

  • Seasonal and Targeted Campaigns: The one-click image generator and video capabilities allow brands to rapidly update creatives for holiday and seasonal promotions, helping them stay relevant during high-traffic periods.
  • Audience-Specific Ads: Steiner noted that sellers can target specific demographics or interests with creative variations. For example, a seller of running shoes could create ads featuring cityscapes for urban runners or trails for outdoor enthusiasts.

Steiner elaborated on the tool’s adaptability, saying, “This technology is built to accommodate a wide range of ad needs. By removing creative as a barrier, sellers can now run more targeted campaigns than ever before.”

Maximize your rech with DSP Prime by Carbon6. Utilize Amazon's first-party data to target high-intent audiences across the web, apps, and streaming platforms with expert management.

Looking Ahead: The Evolution of Generative AI in Advertising

Reflecting on the past 18 months, Steiner shared how Amazon’s generative AI models have advanced rapidly.

 “When we first launched image generation, the results were functional but limited. Now, we’re generating ad-quality images indistinguishable from professional photography.”

Steiner envisions a future where sellers can create rich media campaigns, including Prime Video ads, as easily as they set up Sponsored Products ads today. He expects video capabilities to evolve similarly, with tools likely to become more powerful in the next 18 months.

Boost your Amazon rankings and sales with PixelMe by Carbon6. Drive external traffic from platforms like Google and Facebook to your Amazon listings whule optimizing for conversions, not clicks.

SELLING IN UK? TAKE ACTION!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting January 9, 2025.
Start Your Free Audit
NEW! Free Q4 Playbook to boost your Amazon sales for peak-season success.
Download Now
Unlock your Prime Day potential!

Download the playbook for free
Free Download
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More

Amazon Generative AI: Getting Started

New generative AI tools are available within Amazon Ads at no extra cost. Sellers can access them via their Amazon Ads dashboard and begin generating creative assets immediately. 

Want to make the most of your ads? Book a call with a Carbon6 team member today to discuss how our advertising solutions can transform your business.

Recent Newsletters

Insights: Free resources to boost your Q4
Carbon6 Team
Nov 7, 2024
Amazon Seller News
Insights: Free resources to boost your Q4
November is underway, with Black Friday and Cyber Monday coming sooner than you think! Make sure your strategies are prepared to deal with any changes to predicted plans, especially with many retailers going off script and launching their Black Friday deals early.
See Article
Insights: PixelMe Amazon integration, Carbon6 named a Top Startup, and new omnichannel solutions
Carbon6 Team
Oct 8, 2024
Amazon Seller News
Insights: PixelMe Amazon integration, Carbon6 named a Top Startup, and new omnichannel solutions
Welcome to our first monthly newsletter of Q4, and happy Amazon’s Big Deal Days! Today is the start of the fall sales event and we wish you the best of luck for your businesses this week.
See Article
Insights: Acquisition alert, the latest in AI, and more
Carbon6 Team
Sep 11, 2024
Amazon Seller News
Insights: Acquisition alert, the latest in AI, and more
With only one month left until Q4, plans and preparations are happening in earnest across ecommerce for this bumper selling season. Make sure you’re ready with the checklists in our latest free resource, the Q4 Amazon Playbook.
See Article

Recent Posts

How to Optimize Fulfillment and Catalog Management for Multichannel Ecommerce
Chelsea Cohen
Nov 12, 2024
For Your Business
How to Optimize Fulfillment and Catalog Management for Multichannel Ecommerce
Achieve multichannel ecommerce success by streamlining inventory, shipping, and catalog management across platforms. Boost efficiency and cut costs.
See Article
This Week in Amazon News: B2B Replenishment Services, Drone Expansion, and Seller Updates
Chelsea Cohen
Nov 8, 2024
Amazon Seller News
This Week in Amazon News: B2B Replenishment Services, Drone Expansion, and Seller Updates
Stay current with Amazon's latest updates: B2B restocking services, drone delivery expansion, new VTR guidelines, and global video sharing features for sellers.
See Article
Improving Amazon Seller Profitability: Insights from the eComm Breakthrough Podcast
Chelsea Cohen
Nov 7, 2024
Partner Spotlight
Improving Amazon Seller Profitability: Insights from the eComm Breakthrough Podcast
Smart strategies to amplify your Amazon profits from inventory to cash flow. Real talk and actionable wins from the eComm Breakthrough Podcast.
See Article