Top 5 Amazon Seller Reads this Week: Issue #213

Top 5 this week

1. Amazon Seller Updates: New DSP Features, TikTok Ban, & Pricing Scrutiny

“Even with TikTok’s future unknown, companies like Facebook and Instagram are continuing to pour major investments into short-form video content – with some sources citing $50,000 per video to top influencers. Depending on how long it takes for TikTok to get fully reinstated, these other platforms could be staging a major takeover of this content format.” ~Shannon Curley

2. Amazon Sellers Can Now Create Professional Product Videos in Seconds Using New AI Tool in AWS Bedrock

“Creating high-quality product videos, once expensive and time-consuming, can now be done in seconds with AI. This shift democratizes professional content creation, making it faster, cheaper, and more accessible. The way we produce visual assets is evolving at an unprecedented pace—adapt or fall behind.” ~Vanessa Hung

3. How Amazon’s Brand+ DSP is Transforming Amazon TV Ads

“Personally, I think this is the most fun way to shop. You’re watching a video and see something that catches your attention and with your voice or a click of a button you can get more information. This is the future of shopping that has taken hold in the East and is making its way to the west. This is profitable and helps scale businesses, sometimes astronomically.” ~Clayton Atchison

4. UPS to cut Amazon business by more than 50%, and stock heads for record selloff

"Since 2023, when UPS agreed to the Teamsters union deal, they’ve been on a five-year runway to raise driver pay by 50% more than other carriers by 2028. Without controlling costs, they risk financial strain. Cutting lower-margin deliveries, like Amazon, is key to improving profitability and reversing the share price decline. For ecommerce sellers, this could mean higher shipping costs and the need to explore alternative carriers to maintain competitive delivery speeds." ~Chelsea Cohen

5. Ebay: Easily identify and engage with repeat customers using our new buyer details feature.

"eBay is leading the charge in empowering sellers to own their customer relationships. The new Buyer Details feature gives brands a big leg up over other online marketplaces, allowing them to take full control of their customer interactions. eBay doesn’t just stop there. They are also piloting listings to automatically live on Facebook Marketplace as well, thus massively increasing their listing exposure. eBay should be top of mind for any online seller these days." ~Nater Youngchild

Community

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