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9
MINUTE READ TIME
Published
September 20, 2024
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Shannon Curley

Marketing Expert

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Amazon Seller News

Amazon Accelerate 2024 Recap: Top Highlights, Strategies, and Insights for Sellers

Amazon Accelerate 2024 Recap: Top Highlights, Strategies, and Insights for Sellers
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Table of Contents

Missed out on Amazon Accelerate 2024? No worries—we’ve put together a summary guide that will help you stay on top of the latest innovations and go into Q4 armed for success! 

From AI-driven advancements to global expansion opportunities and powerful new tools, Amazon is making big moves to help sellers adapt to an ever-changing ecommerce landscape. 

In this post, we’ll break down the most impactful sessions and takeaways to help you prepare for what’s ahead.

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Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting January 9, 2025.
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Kicking Things Off: Embedded Third-Party Apps!

One of the most exciting announcements for us at Carbon6 is the introduction of Embedded Third-Party Apps, featuring PixelMe by Carbon6.

This feature allows sellers to access and utilize their preferred apps—whether for tracking advertising performance, managing inventory, or analyzing sales data—without leaving the Seller Central interface.

By embedding these tools, sellers can enhance their workflow efficiency, seamlessly analyze data across multiple channels, and take action promptly from a unified platform. Testing of this integration is expected to begin rolling out on October 30, 2024.

Boost rank and ROAS by leveraging retargeting pixels and ads that drive external traffic directly to your Amazon listings. Start turning clicks into conversions with PixelMe.

Amazon Accelerate Day 1: Setting the Stage for Innovation

AI Takes Center Stage: The Future of Commerce

AI was a hot topic of this year’s event, which is no surprise given that it seems to be a hot topic everywhere

On Day 1, a powerful partner session from Marcus Gverzdys, Director of Sales at Perpetua, teased the bigger announcements to come on Day 2, underscoring the significance of AI not just for the Amazon marketplace, but commerce as a whole. 

Gverzdys’ stance on adding more automation to business was clear: "AI is a necessity, not a luxury.” 

Gverzdys also shared that over 80% of shoppers no longer follow a linear path on their shopping journey, making it crucial for sellers to leverage AI to connect with consumers in more personalized ways.

RELATED: AI & Automation – Read more on the Carbon6 Blog

Expanding into Europe: The $632 Billion Opportunity

For sellers looking to expand their reach globally, Melanie Shabangu from Avask delivered a smart and actionable session on the importance of entering the European market.

With Europe's ecommerce market valued at $632 billion, she stressed that sellers who don't expand will find their products overtaken by competitors. 

“If you’re not expanding into Europe, someone else is, and they’re selling your product,” said Shabangu. Her advice for getting started? Just start

Use the expertise you already have on Amazon and take advantage of Amazon's built-in infrastructure to fast-track your global expansion. Just don’t overlook important factors like listing localization, cultural nuance, and global market demand when you do so. 

Optimizing Global Ad Campaigns with Amazon Ads

In, “Go Global, Helping Your Brand Extend Reach and Visibility,” Richa Sharma, Principal Technical Manager with Amazon Ads highlighted the importance of using Amazon's global advertising tools to expand into international markets.

Here were the features Sharma mentioned to help global brands: 

  1. Global Accounts feature for managing international campaigns through a single dashboard
  2. Multi-country campaign manager for running ads in up to five countries simultaneously
  3. Auto localization for sponsored display ads
  4. Global permissions and billing for streamlined operations across markets

Sharma also shared the success story of CRBN Pickleball, which saw 41% of their total sales in international markets coming from sponsored products after leveraging Amazon's global advertising tools.

Maximize your global reach with DSP Prime. Create data-driven, omnichannel campaigns to boost brand awareness and conversions across Amazon and beyond.

The Power of AI for Sustainable Growth

Greg Wolny, VP of Marketing at Stackline, discussed AI's role in predicting market trends and optimizing promotions in “AI-Fueled Forecasting: The Playbook for Sustainable Growth.”

Wolny introduced the concept of signal sensitivity, explaining that even small promotional signals can significantly increase sales without needing a price cut. “Signal sensitivity is more pronounced in ecommerce than ever before,” said Wolny. 

He encouraged sellers to use AI to forecast marketing lift and predict sales outcomes, helping to allocate resources efficiently and optimize return on investment.

Stay ahead of the AI curve with D8aDriven. Our AI-powered insights and action items help you make data-driven decisions to optimize your Amazon business performance.

Amazon Accelerate Days 2 & 3: New Tools and Features to Propel Seller Success

Amazon Accelerate Days 2 and 3 included the biggest announcements from Amazon itself, including a series of updates focused on sustainability, logistics, profit analytics, and new partnerships.

Amazon’s AI Announcements

Automated Seller Support? Amazon Unveils Project Amelia: AI-Powered Assistant for Sellers

This AI assistant in Seller Central will provide personalized guidance across key areas, including inventory monitoring, demand forecasting, marketing strategy recommendations, and account health maintenance.

“The game has changed… forever. Project Amelia represents a monumental leap forward for sellers. For years, Amazon has worked to improve the seller experience with tools, education, and events, but many still find themselves overwhelmed by Amazon’s complexity. The solution? Integrating AI deeply into Amazon to provide a 24/7 virtual assistant trained specifically on a seller’s data, processes, and industry best practices. The future of ecommerce is undeniably shaped by AI, and this is just the beginning of the revolution. LFG!” ~Vanessa Hung

SoStocked not only helps forecast inventory accurately but anticipates overstocking to take action and avoid storage fees with its Amazon-focused fee prevention service.

New AI-Powered Tools

Business planner amazon accelerate 2024
  • Business Planner: Merges sales, traffic, and market data for dynamic, real-time planning
  • Custom Analytics: Enables interactive dashboards for data visualization and trend analysis

Generative AI for Amazon Ads

This innovation enables sellers to create engaging, ad-ready images and videos instantly, leveling the playing field for smaller brands.

AI-Driven Personalization and Customer Experience

Amazon is introducing advanced personalization for product titles, tailoring them based on individual shopping preferences and search keywords to increase relevance and conversion opportunities.

AI in Product Compliance

Amazon highlighted the future of AI in product compliance, helping sellers identify and address compliance requirements during the listing process.

Customer Journey Analytics Tool

This tool allows sellers to follow customers from interest to conversion, offering advanced audience segmentation and tailored promotions for more effective ad spend.

AI for Listing and Product Detail Pages

Sachiv Mehta, Director of Listing Experience, discussed AI advancements for creating personalized and high-converting product content, including:

  • AI-assisted generation of titles, bullet points, and descriptions
  • Enhanced A+ Content features with AI-powered prompts and automatic translations
RELATED: How to Create Powerful AI Amazon Product Listings

Other Updates from Amazon Accelerate 2024

Buy with Prime (BWP) Updates

Buy with prime paypal amazon accelerate 2024
  • Integration with PayPal for seamless checkout (rolling out in 2025)
  • BWP delivery estimates on TikTok Ads
  • Upgraded Shopify integration for combined Prime and non-Prime orders
  • New advertising opportunities through Amazon DSP

Amazon-Managed Supply Chain Solution

Supply chain fully managed amazon accelerate 2024

Amazon introduced the Fully-Managed option for Supply Chain by Amazon, offering a comprehensive solution for third-party sellers to streamline their logistics from manufacturers to customers globally.

Veeqo Profit Analyzer

Amazon's Veeqo Profit Analyzer provides detailed insights into product profitability, helping sellers track financial performance and make informed decisions.

Prime Air: Drone Delivery Expansion

Amazon is expanding its drone delivery service, with plans to launch operations in Arizona following successful testing in Texas, promising delivery times as short as 13 minutes for Prime customers.

Amazon Warehousing and Distribution Update

AWD will soon accept oversized and expiration-dated inventory, as well as practice the First-In-First-Out (FIFO) method, enhancing fulfillment efficiency for businesses dealing with time-sensitive products.

Your Exclusive Discounts

This new feature allows sellers to tailor promotions for different customer segments, offering more precise control over campaigns to meet specific business goals.

Recommerce and Sustainability Exchange

  • FBA Grade & Resell program for relisting unfulfillable inventory
  • FBA Liquidations program to recover value from excess inventory
  • FBA Donations program to contribute excess inventory to communities in need
  • Launch of Amazon Sustainability Exchange and expanded Sustainability Solutions Hub
RELATED: How Amazon Businesses Can Leverage Sustainability Initiatives to Drive Brand Growth and Reputation

Last But Not Least: Lessons from Martha Stewart

Martha Stewart amazon accelerate 2024

Martha Stewart: “Amazon? I’m a fan.” 

Here’s what else Martha had to say: 

  • Organize your day around curiosity
  • Pursue ideas you're passionate about
  • Use your cleverness and smarts to make your product widely known
  • Enlist help if you need support in marketing your product

Stewart also called out Amazon for their high FBA fees, getting a good laugh out of a crowd full of mostly Amazon sellers.

SELLING IN UK? TAKE ACTION!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting January 9, 2025.
Start Your Free Audit
NEW! Free Q4 Playbook to boost your Amazon sales for peak-season success.
Download Now
Unlock your Prime Day potential!

Download the playbook for free
Free Download
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More

Amazon Accelerate: Key Takeaways and Action Items for Sellers

As we wrap up our recap of Amazon Accelerate 2024, let’s summarize the top insights and provide a clear roadmap to help you leverage the latest developments:

  1. Embrace AI for Growth
    AI is revolutionizing every aspect of Amazon selling, from listing optimization to advertising. Start integrating AI tools like Project Amelia and Generative AI for Amazon Ads into your workflow to automate tasks and improve efficiency. Experiment with AI-generated content for your product listings and A+ pages to boost conversion rates.
  2. Expand Globally
    The $632 billion European market is a massive opportunity for growth. Research which countries best align with your product offering, paying close attention to cultural and language similarities. Test the waters by using Amazon’s global advertising tools before committing to a full-scale expansion.
  3. Leverage Sustainability Initiatives
    Amazon’s sustainability programs, like FBA Grade & Resell and FBA Liquidations, are not only about reducing waste—they’re also about recovering value from excess inventory. Assess your current inventory practices and explore how you can participate in these programs to drive efficiency and appeal to eco-conscious consumers.
  4. Maximize the New Buy with Prime Features
    With the integration of PayPal and TikTok ads into Buy with Prime, now is the perfect time to evaluate its potential for your off-Amazon channels. If you’re already using Buy with Prime, prepare to take advantage of these new capabilities to drive more traffic and improve conversion rates across your channels.
  5. Optimize Your Supply Chain with New Tools
    Amazon’s fully-managed Supply Chain option and updates to Amazon Warehousing & Distribution (AWD) offer new efficiencies, especially for sellers managing expiration-dated or oversized inventory. Take a hard look at your current supply chain operations and identify areas where you can reduce costs or improve logistics. However, make sure to maintain some independence to keep flexibility in your operations.
  6. Utilize New Customer Journey and Personalization Tools
    Amazon’s new Customer Journey Analytics tool allows you to track the entire customer lifecycle and create more targeted promotions. Use these insights to fine-tune your marketing strategy and product offerings to specific customer segments. Tailored, data-driven promotions are key to boosting sales and improving customer retention.
  7. Stay Compliant and Optimize Listings with AI
    AI is being leveraged to streamline product compliance and enhance listing quality. Regularly audit your listings to ensure they meet compliance standards and use AI-driven tools to optimize titles, bullet points, and A+ content. Staying proactive in these areas can protect your account and drive more conversions.

Final Thoughts

As we move into Q4 2024 and beyond, the key to success on Amazon will be adaptability. While Amazon’s tools offer powerful advantages, they’re most effective when paired with a strategic approach.

  • Embrace AI and data-driven solutions to optimize your operations and stay competitive.
  • Explore global markets to diversify your revenue streams and tap into new customer bases.
  • Prioritize sustainability in your business practices to align with Amazon’s initiatives and appeal to eco-conscious consumers.
  • Leverage new advertising and analytics tools to create more targeted and effective marketing campaigns.
  • Stay ahead of Amazon’s ever-evolving policies and features to keep your business competitive. Sign up for our weekly Top 5 AMZ Reads newsletter so you never miss an important update to adjust your strategy.

Remember, while Amazon’s ecosystem offers great advantages, it’s wise to maintain a balanced approach by using third-party tools alongside Amazon’s solutions. By thoughtfully implementing these strategies and leveraging the insights from Amazon Accelerate 2024, you’ll be well-positioned to grow your business, overcome challenges, and thrive in the ever-evolving world of ecommerce.

We look forward to connecting with you again at one of the next high-value Amazon seller events!

Offload the complexities of Seller Central management—inventory, catalog, account health, and more—so you can focus on growth. Let SellerAssist by Carbon6 handle the heavy lifting with expert support and end-to-end project management.

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