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As of September, videos uploaded to Amazon product pages can now be displayed across shared global listings, reaching customers in multiple Amazon stores automatically. This feature helps increase customer engagement, drive sales, and potentially reduce returns by offering more visual product information.
To add videos to your global listings, use the Upload Video tool and follow the usual upload process. When available, your video content will automatically appear on relevant shared listings in multiple stores. You can review where your video is displayed by visiting the Upload and Manage Videos page, which shows a list of stores above the video’s title.
If you prefer to remove a video from one or more specific stores, follow these steps:
10/25/2024
Amazon Seller Central now offers an easier way to analyze performance metrics by ASIN. Based on seller feedback, you can filter business report data directly by ASIN, entering up to 100 ASINs in the search bar for a streamlined search and analysis experience.
Previously, finding specific ASIN data required downloading reports and filtering offline. With this new feature, sellers can now save time and manage ASIN performance data more efficiently within Seller Central.
To use this feature, follow these steps:
10/23/2024
Amazon has introduced the new "Issue Alert" feature within the Image Manager to help sellers resolve product image issues more efficiently. This update offers several enhancements designed to streamline the process for fixing image-related problems.
Key improvements include:
Visit the Product image requirements for detailed information on image requirements.
10/21/2024
If you sell products containing single-use plastics on Amazon.de, you now have the ability to prove compliance with the Extended Producer Responsibility (EPR) for Single-Use Plastics through your Account Health dashboard. From January 1, 2025, Amazon will be required to verify your compliance, and any non-compliant listings will be deactivated.
For producers based in Germany, follow these steps to demonstrate your compliance:
If you are not a producer but resell products from producers based in Germany, obtain the necessary registration numbers from your supplier and complete Steps 2 and 3.
For producers or resellers not established in Germany, you will need to register with DIVID, appoint an authorized representative, and follow Steps 2 and 3. To learn more, visit the Authorised representatives FAQs or explore Amazon’s Service Provider Network for assistance.
To determine if you qualify as a producer under German EPR law, use the Self-check tool on the DIVID portal. You can also reach out to third-party compliance service providers for additional support.
Visit EPR requirements: single-use plastics in Germany or contact Selling Partner Support for more details.
10/18/2024
Amazon has introduced a new Automotive Fitment tool for sellers of automotive parts in several European markets, including France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This tool helps sellers better manage their vehicle-specific parts catalogues and monitor important trends.
With the Automotive Fitment tool, sellers can easily track the performance of their fitment-specific products, ensuring they meet compatibility requirements. The tool also simplifies the process of adding, editing, or deleting fitment data, whether individually or in bulk. Additionally, it allows for verification of fitment information across multiple marketplaces and flags products that don't require compatibility details.
Key features include:
To start using the Automotive Fitment tool, go to the Menu, select Inventory, and then choose Automotive Fitment. For more detailed guidance, refer to the "Add fitment information" page.
10/17/2024
Prime Video is launching Buy It Now on October 30, 2024, a competition show where entrepreneurs can pitch their products to a panel of Amazon executives and celebrity judges. Often compared to Shark Tank, this show emphasizes Amazon’s commitment to helping small businesses and sellers by offering a unique platform to showcase their innovations.
Entrepreneurs will have 90 seconds to present their products to a live audience and a judging panel. The winning contestants will secure a spot in Amazon’s exclusive Buy It Now store, accessible on both Amazon.com and within the Prime Video app, and a chance to win $20,000.
Judges include Amazon executives such as Carmen Nestares and Jenny Freshwater, alongside rotating celebrity judges like Gwyneth Paltrow and Tony Hawk. The show highlights Amazon’s focus on supporting sellers and helping them reach millions of customers through a streamlined platform.
Products are evaluated based on the "five Ps": pitch, product, popularity, problem-solving, and potential. Viewers will also be able to purchase featured products directly through Amazon's Buy It Now storefront starting on October 30 by scanning a QR code during the show or searching "Buy It Now" on Amazon.com.
The first three episodes will premiere on October 30, with new episodes airing weekly until the finale on January 8, 2025.
For more details, visit the Buy It Now storefront.
10/17/2024
Amazon is introducing new email notifications to help sellers stay informed about changes or delays in FBA shipments using full truckload, less than truckload, and intermodal shipping options. These alerts will notify sellers of adjustments in pickup dates, shipping modes, or carrier details under the Partnered Carrier Program, allowing better preparation for inventory management.
The notifications will be sent to the email provided in Step 4 of the "Send to Amazon" workflow, where carrier and pallet information is confirmed. Additionally, for delivery disruptions, sellers will receive alerts about changes in shipment destination or delivery timing.
To adjust your preferences for these email updates:
Each email will provide key shipment details, including the shipment ID, total pallets, cartons, and weight, giving sellers better oversight of their FBA processes.
For more details, refer to the Track Your Shipments page.
10/16/2024
Beginning on November 4, 2024, Amazon will enhance the Prepaid Return Label Program by introducing UPS prepaid labels for seller-fulfilled returns of large and heavy items.
This update is part of an effort to streamline the seller-fulfilled return process for oversized items, helping to minimize A-to-z Guarantee claims and reducing customer inquiries about returns. For eligible domestic returns of large and heavy products, customers will automatically receive a prepaid, tracked return label via Buy Shipping services.
UPS, now the exclusive carrier for these returns, will manage the drop-off process for customers returning such items.
A package is considered large or heavy if it meets one or more of the following criteria:
If the return reason shows that the customer is responsible, sellers can still deduct return shipping costs from the refund. For more information, see Return Reason codes for Prepaid Returns.
For packages exceeding 150 lb, 108 inches in length, or 165 inches in total length plus girth, sellers will still need to provide a prepaid return label within 48 hours of the return request. For further details, refer to Prepaid Return shipping services.
10/15/2024
Starting September 15, 2024, sellers participating in the FBA New Selection program can enjoy a 25% discount on Vine enrollment fees for eligible products. This benefit applies when you enroll between 3 to 10 units per parent ASIN into Vine.
Amazon Vine is a program that invites trusted reviewers to share their opinions on new products, helping increase product visibility, boost sales, and assist customers in making informed purchasing decisions.
For more details, visit the FBA New Selection page.
10/15/2024
Amazon Ads has launched two new generative AI tools—AI creative studio and Audio generator—designed to simplify and enhance ad creation for advertisers. Announced at unBoxed 2024, these tools aim to lower creative barriers and create more dynamic, engaging customer experiences.
AI creative studio allows advertisers to generate high-quality image, video, and soon, audio content from a single product shot or existing ad. It also includes an AI gallery for inspiration and provides unlimited storage for creative assets. The tool is now in beta for U.S. advertisers.
The Audio generator tool enables advertisers to create 30-second audio ads in minutes, helping brands expand their reach in audio advertising at no additional cost. It is also available in beta for Amazon DSP advertisers.
Amazon has also introduced a Video generator, which quickly creates custom videos from a single product image, and a live image feature that adds short animations to images for more dynamic ad campaigns. Both are currently in beta for select U.S. advertisers.
These innovations empower brands to update creatives easily, produce trend-driven content, and tailor ads for different audiences, ultimately improving campaign performance. For more details, read the full article.
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