What is Relevancy Sales?
Relevancy Sales is the required number of sales in the past 60 days that determines if a customer search term is relevant to your product. Relevancy Sales is the trigger that tells Keyword Miner to start mining your new customer search terms.
- What ZonTools recommends that Relevancy Sales is set as 2 in all the accounts and all the campaigns.
- Most users use 2 as their Relevancy Sales.
Relevancy Sales
Meaning
0
Keyword Miner is disabled.
The chosen search term is useless.
1
Having one product sold in 60 days can mean this is a lucky sale.
2
This is the default value for Relevancy Sales because with two product sales, you can rule out that this search term can really generate sales. Choosing this search term is a good idea because it is working.
3 to 5
Not impossible.
You are allowed to use values greater than 2 as you know best your business. Only you can decide whether it is feasible to calculate that sales is more than 2 in 60 days.
How do I know what is the relevancy of my customer's search terms for my product?
To understand how relevant a custom search term for a product is, you need to know how many sales the search term generated in a period of time.
- You need to know: How many sales are needed in order for the customer search terms to be deemed relevant to be mined by the Keyword Miner?
- After series of experimentation and monitoring, ZonTools found the last 60 days as the significant window or period of time.
