How PGN Automations work

For PGN to work, ZonTools designed 6 specific automation engines:

1. Automate 3.0 (AM)
   
2. AM is the automation engine which efficiently adjusts target and keyword bids to reach your ACoS goals. The AM algorithm calculates and adjusts bids up or down,  based on your given thresholds (rules) to help maximize sales, all the while staying within your ACoS limits.  
3. Keyword Miner (KWM)
4. This automation engine constantly scans your reports and add any relevant and converting Customer Search Terms (CST) back into our system.  This organically grows your campaigns in a controlled 100% automated environment, PGN ecosystem.  
   
5. Each time a profitable relevant search term in an Amazon report is found,
6. KWM adds the relevant search term as a keyword:
7. Exact match in the Exact campaign
8. Exact match in the Phrase campaign
9. Phrase match in Phrase campaign  
10. Negative exact in Phrase campaign (search term isolation)
11. Broad match in Broad campaign
12. Negative phrase in Broad campaign  (search term isolation)
13. Target Miner (TM)
14. While Keyword Miner is used to scan search terms in your CST report, the Target Miner, on the other hand, scans target reports and add any relevant converting ASINs back into your aggressive (offensive) Ad Group,  which is the ASIN Ad Group and negates (exclude) them  away from the Category and Brand Ad Groups.  
    
15. The system also negates them away from the Auto Ad Group to maintain ASIN isolation. Thus, these two, KWM and TM, are the good ones where the system finds good  ASIN good search term and mine them.
16. It scans reports with a Category from a Brand and from the Auto/EAT campaign and identify ASINs that were converted favorably, mine them  and add them to your PAT campaign.
17. We add them to your aggressive (offensive) Ad Group which is  the ASIN Ad Group and we negate them away from the Category, we negate them away from  the Brand Ad Group, and also we negate them away from the Automatic. Again this is to maintain ASIN isolation. This is called Product isolation.
18. These 2: KWM and TM are the good ones because they find the good ASINs good search terms you can use for your Exact campaign, PAT campaign's ASIN ad group and .
19. Terminator and ASIN-ator
20. These 2 engines are the opposite of the KWM and TM. Term-inator and ASIN-ator find and negate search terms.  
21. Search terms that make you bleed money
22. Search terms that are not relevant  
23. Search terms that are not converting
    
24. Term-Inator acts on the CST report. When a CST is making you bleed money is found, the Term-Inator:
25. Negates (excludes) as a Negative Exact match in Phrase campaign
26. Negates as Negative Exact  match in Broad campaign
27. Negates as Negative Exact match in Auto/EAT campaign
28. So you don't bid ever again  on these specific search terms.
29. The same applies to the ASIN-ator, which constantly scans  your reports and negates any bleeding ASINs to improving your Auto/EAT and PAT campaigns.  
30. Terminator acts on the CST report. When a CST is making you bleed money is found, the TI negates (excludes) it from your  campaigns as a Negative Exact match in Phrase;  We  negate it in Broad campaign as negative exact  and we negate it in the Auto/EAT campaign as  negative exact match so you don't bid ever again on that specific search term.
31. The same applies  to the ASIN-ator, which constantly scans your reports and negates any bleeding ASINs where needed thus, improving your Auto/EAT and PAT campaigns.  
32. We find the search term that make you bleed money, search terms that are not relevant or  are not converting within your threshold, and we go about negating them. Term-Inator is will act on the  CST report---whenever we find that  search term that is not behaving within your your  threshold that is making you bleed money. We will take a negative, we'll negate it in Phrase campaign as Exact match, we'll negate it in the Broad campaign as Exact match and we will negate it in the Auto/EAT  campaign as Exact match so to makes so that you don't bleed ever again on that specific search term. And the  same applies with the ASIN-ator which is an automation that will go about searching your target reports  and identify ASIN product which have not been profitable for you and we will stop paying for them.  
33. The ASIN-ator takes unprofitable ASINs and unprofitable product targets and implements these actions:
34. (a) negative targets in your Category Ad group,
35. (b) negative targets in your Broad Ad Groups and
36. (c) negative  keywords in your Auto/EAT Ad Group.
37. Bid Gambler (BG).
38. If you are  bidding too low, BG will periodically increase  the bid until you start getting clicks.

Related Help Center articles:

• What is the PGN 2.0 strategy and structure
• Finding the required inputs for your new PGN
• Zt Automation: What is Keyword Miner? Term-inator?
• Creating your PGN: Sponsored Products