FAQ: What are Report Date Ranges ?

Date ranges are set up according to what you select.

1. We use Amazon API to retrieve the data and they offer 72 hours SLA*.
2. From Amazon API team: “Our SLA* on performance metric is 24h.
   This means we may share up to date clicks, costs or impressions until after 24 hours.
3. Furthermore, our SLA* on sales data is 72 hours.
   This means we may share up to date sales data until after 72 hours.”
4. A service level agreement (SLA) is a contract between a service provider (in this case Amazon) and the end user (Zon.Tools) that defines the level of service expected from the service provider. SLAs are output-based in that their purpose is specifically to define what the end user will receive.
5. Which means that the data most of the time is available much earlier than contractual 24 or 72 hours, but generally not precisely updated.
6. Nonetheless, Zon.Tools requests API updates about 10 times/day, and we run rules 4 times/day on any new data Amazon makes available to us.
7. Remember that, if you have just signed up and connected to our system for the first time, Amazon will make available to us only the previous 60 days of data
8. Additionally, depending on the size of your advertising account, it might take up to 3 days to finalize the import.
9. Keep this in mind when logging into your PPC dashboard the first time.
10. When analyzing data, do note that last 1-3 days are not good to look at for any conversion window, so for the most accurate information, analyze data at least one weeks old.
11. If you skip the last week (to reduce data fluctuation) and look at 7-day windows, it should precisely match with what you see on Seller Central.

Report Date

Symbol

Meaning

>=

Greater than or Equal to

Report Date >= -7 days from today

last7days

Report Date >= -15 days from today

last15days

Report Date >= -30 days from today

last30days

Report Date >= -60 days from today

last60days

Report Date >= -90 days from today

last90days

Report Date >= -120 days from today

last120days

Report Date >= -150 days from today

last150days

Report Date >= -180 days from today

last180days

Report Date >= -270 days from today

last270days

This Week

Report Date >= monday this week

thisWeek

Report Date >= -2 week monday & Report Date <= -1 week sunday 23:59:59

lastWeek

Report Date >= monday -2 week from today

sinceLastWeek

Report Date >= monday -3 week from today

sinceLast2Weeks

Report Date >= monday -4 week from today

sinceLast3Weeks

Report Date >= monday -5 week from today

sinceLast4Weeks

Report Date >= -3 week monday & Report Date <= -2 week sunday 23:59:59

inPast2Weeks

Report Date >= -4 week monday & Report Date <= -3 week sunday 23:59:59

inPast3Weeks

Report Date >= -5 week monday & Report Date <= -4 week sunday 23:59:59

inPast4Weeks

This Month

Report Date >= first day of this month

thisMonth

Report Date >= first day of last month & Report Date <= last day of last month from today

lastMonth

Report Date >= first day of last month

sinceLastMonth

Report Date >= first day of 2 months ago

since2Months

Report Date >= first day of 6 months ago

since6Months

Report Date >= first day of 9 months ago

since9Month

Report Date >= first day of 12 months ago

since12Months

This Year

Report Date >= 2018-01-01

thisYear

Report Date >= 2017-01-01 & Report Date <= 2017-12-31

lastYear

Report Date >= 2016-01-01 & Report Date <= 2016-12-31

2YearsAgo

Report Date >= 2015-01-01 & Report Date <= 2015-12-31

3YearsAgo

Report Date >= 2014-01-01 & Report Date <= 2014-12-31

4YearsAgo