Creating your PGN: Sponsored Brands Product Collection ads

You can now also launch your Sponsored Brand Product Collection advertisements through ZonTools.

Sponsored Brands ads are submitted to Amazon by first creating a PGN in ZonTools to which the ads are linked.  

• Selecting three products to be advertised
• Uploading your best brand logo.

Video Link: Sponsored Brand Ads

To create and submit Product Collection Ad for Sponsored Brands:

From login, please follow the breadcrumbs:

Amazon Seller > Ads > Sponsored Brand

On the Sponsored Brand dashboard, scroll down to the second section, the Campaigns table. The table shows you three tabs on the right corner:

        1. Campaign

        2. PGN Product Collection

        3. PGN Video

Step 1
Launch the PGN creation process

1. On the right corner, click PGN Product Collection.

1. Click Add New PGN.
2. The Add New PGN modal appears.
3. Consider this modal a process, then you are at the Select Brand node.

1. On the Select Brand box, click the dropdown arrow.
2. Choose your brand from the list, and click Next.
3. You are brought to the second node, Select ASINS.
4. Choose a maximum of 3 products to advertise.  
   A list of all your product under your brand appears. Click Add.

The Product Group Settings popup appears which is the third node on the Add New PGN (PGN Creation) modal.

Step 2
Enter your new PGN details

Ensure all the data fields are filled up, and click Next.

1. PGN Name
2. Average Product Price
3. Average Product Rating
4. Max. KW Spend
5. Target Max. ACoS
6. Default Bid
7. Daily PGN Budget

Step 3
Add Keywords to your Product Collection

On the Add keyword box, add your keywords that you think would best fit your video ad/product, and click Next.

This brings you back to the PGN creation modal and you are now at the Ad Creatives node.

Step 4
Link your Product Collection to Amazon

1. Enter your Brand Name
2. To choose your product/brand logo for uploading, click Select Image.
3. Either drag-n-drop or select the image file from your storage/device.
4. Your logo appears and click Save.
5. To proceed, click Close.
6. Enter your Brand Headlines
7. Drag the images according to the sequence of how the products are to be shown.
8. Click Next.  

This brings you back to the PGN creation modal and you are now at the Summary node.

Note:

• Brand logo must be 400 x 400 size.
• You can choose 3 product ASINs available in your marketplace.

Step 5
Confirm your PGN & Sponsored Brands product collection ad details

The Summary table shows you all the details you previously provided.

1. If all the details (both PGN and Product Collection) are in order, click Create PGN
2. To exit the process, click OK.

Congratulations, you have a new Product Collection ad as a Sponsored Brand in Amazon.

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