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Despite ongoing inflationary pressures, Amazon's 2025 fee structure for European marketplaces presents what many sellers call a mixed bag of updates. The changes, effective February 1, 2025, include fee reductions in several key areas while maintaining or adjusting others to align with operational costs.
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Key Changes to FBA Europe Fees
Amazon is implementing several seller-friendly changes:
Reduction in Fulfilment Fees for Parcels and Oversize Items
Amazon will lower average FBA fulfilment fees for parcel and oversize tiers across major European markets (UK, Germany, France, Italy, Spain).
In addition, oversize rates will be simplified by introducing:
- Fewer Oversize Tiers:
- The current 28 oversize tiers will be reduced to just 17, streamlining the structure.
- The current 28 oversize tiers will be reduced to just 17, streamlining the structure.
- Base and Incremental Rates:
- Each size category (small, standard, bulky, and heavy oversize) will have a base rate.
- A fixed additional rate will be charged per kilogram above the base weight within each size category.
- Merging Special Oversize Bands:
- The two existing special oversize weight bands (items under 20 kg and items under 30 kg) will be combined into a single weight band, simplifying charges for special oversize items.
This update aims to make the fee structure clearer and more consistent across different oversized item categories.
Incentives for New Selections
Starting January 15, 2025, Amazon is enhancing its New Seller Incentives and FBA New Selection programs with additional benefits:
- Focused on everyday essentials
- Products with high customer demand but lower selection breadth
- Popular brands requiring greater global availability
Changes to Envelope and Low-Price FBA Tiers
- New small envelope size tiers based on weight will be introduced to make FBA Europe fees more predictable.
- Adjustments to fulfilment fees for envelopes and low-price FBA tiers aim to align with operational costs but may result in higher charges for sellers in these categories (average of £0.08/€0.09 per unit).
Updates to Storage and Inventory Fees
- Aged inventory surcharges will now apply to items stored between 241 and 270 days.
Other fee increases to note:
The changes in FBA Europe storage fees after February 1, 2025, will result in slightly higher costs, particularly for categories like Clothing. Sellers should adjust their pricing or inventory strategies to accommodate these changes.
Suppose a seller stores ten cubic meters of standard-size items in the Clothing category and five cubic meters of Oversized items (excluding dangerous goods) in February 2025. Here’s how the storage fees change:
Storage Utilisation Surcharges
Here’s an example of how the new FBA monthly storage and utilisation surcharges might impact a seller with standard-size inventory stored for varying periods:
Assumptions:
Seller has 50 cubic feet of standard-size inventory stored in Amazon fulfilment centres. Utilisation ratios vary across the tiers, and the inventory spans multiple categories:
- 10 cubic feet stored for 20 weeks (below 22 weeks tier).
- 15 cubic feet stored for 25 weeks (22-28 weeks tier).
- 10 cubic feet stored for 30 weeks (28-36 weeks tier).
- 15 cubic feet stored for 40 weeks (36-44 weeks tier).
January–September Fees Calculation
October–December Fees Calculation
Since storage rates increase in Q4, here’s how the fees differ:
The FBA prep service fees increased by an average of approximately 53.68% across all regions and service types. Here is the breakdown of the percentage increases for each category:
The largest increases were observed in Opaque Bagging across all categories, with the most significant jump in the Oversize category (139.22%).
Improved Tools and Resources
Amazon is investing in better fee management tools for sellers:
- Enhanced fee calculators
- Improved fee preview tools
- Better FBA inbounding experience with transportation cost estimates
- New cost-effective shipping recommendations
How Sellers Are Responding to New FBA Europe Fees
Sellers have expressed mixed reactions to these changes.
On the positive side, some sellers are pleased with the reduced FBA fees for their products, particularly during challenging economic times. The simplification of oversize rates has also been welcomed as a step towards making costs easier to understand.
However, concerns have been raised about the increased fees for envelope tiers, with some sellers questioning the alignment of these changes with efforts to reduce waste and packaging sizes. Storage and disposal fee increases have also been highlighted as significant challenges, especially for sellers struggling to maintain profitability.
For high-volume sellers, even seemingly small changes, such as a £0.50 increase per item for large letters, can add up to substantial costs.
Skepticism has emerged regarding the overall benefits of these updates. While some FBA Europe fees are being lowered, others are rising, leading some sellers to doubt whether the “average” reduction in fees translates into meaningful savings.
Here are some examples of fee changes:
- For standard parcels under 400g fulfilment fee reduced from £3.10 to £3.01.
- For small parcels under 400g fulfilment fee increased from £2.95 to £3.00.
- Envelope tier sellers face fee hikes of 50-60p per item, impacting sellers of small books, games, and DVDs.
Several sellers have expressed concerns that these new FBA fees might be more about presenting a benefit than delivering one, with many reserving judgment until the detailed rate card is available.
What This Means for Your Business
These changes represent Amazon's effort to balance operational costs with seller success. While some fees are increasing, the simplification of oversize rates and reduction in several key areas suggest a strategic move to support sellers in specific categories and size tiers.
Action Items for Sellers
To mitigate the impact of these updated Amazon FBA Europe fees, you can take proactive steps:
- Evaluate Product Dimensions and Weight: Optimise packaging to avoid moving into higher fee tiers.
- Leverage New Seller Incentives: Explore fee discounts for eligible products to offset costs.
- Streamline Inventory Management: Reduce aged inventory to avoid surcharges. Also, use Amazon forecasting tools like SoStocked to improve inventory across EU marketplaces.
- Adjust Pricing Strategically: Review your pricing to absorb fee increases while maintaining competitiveness.
- Monitor Fee Calculators: Take advantage of Amazon’s improved fee calculators to assess costs accurately.
Adapting to the 2025 Amazon FBA Europe Fees
As 2025 unfolds, sellers will need to adapt to these changes while keeping a close eye on profitability. While reduced fulfillment fees for parcels and oversize items and the simplification of fee structures are promising, increased costs in areas like storage, envelopes, and prep services could strain profitability.
By staying informed and leveraging the right tools (as they become available), sellers can mitigate potential downsides while capitalising on opportunities within the updated fee structure.
For further insights, consider accessing Carbon6’s 2025 Fee White Paper, which offers detailed analysis and actionable strategies tailored to Amazon’s evolving landscape.
