Top 5 this week

1. Amazon Seller Updates: Trump Tariffs Fallout, Nova Sonic, & New Air Cargo Strategy

“If Amazon and Chinese sellers withdraw from certain categories, it may ease price wars temporarily, but prices will likely rise. U.S. consumers could shift focus to durable, trusted brands and essentials over luxuries and novelties. Brands should reassess supply chains, product catalogs, and marketing strategies, but with ongoing trade uncertainty, making drastic long-term decisions remains challenging.” ~Chelsea Cohen

2. Walmart+ Week, taking place from April 28 through May 4

“Walmart’s big sales event, similar to Amazon’s Prime Day, is set for huge discounts, and sellers need to prepare their Walmart listings to take advantage of the increased traffic. Review pricing and discount strategies for this key week.” ~Nater Youngchild

3. A Why Company: AMZ CEO Jassy’s 2024 Shareholders Letter

“Amazon has always been a “why” company, and now more than ever, it’s staying true to that mission. With its expansion into AI, logistics, and advertising, Amazon is building an interconnected ecosystem that drives innovation across industries. Sellers should embrace innovations and stay informed to align with Amazon’s evolving priorities for growth.” ~Chelsea Cohen

4. Amazon is already changing its ultra-cheap Temu copycat

“Amazon’s pivot with Haul, shifting from ultra-cheap Chinese imports to stocking known brands like Adidas and Levi’s in U.S. warehouses, is a direct response to the impending 104% tariffs on Chinese goods and the closure of the de minimis loophole. This move underscores the seismic shifts in e-commerce due to trade policies.” ~Vanessa Hung

5. Sponsored Display updates all existing campaign to optimize for Conversion opportunities

“Amazon’s auto-optimizing Reach and Page Visit campaigns for conversions—good in theory, but we’ll see how it performs in the wild. Sellers should watch closely. Amazon’s clearly tightening control, but many advertisers still want hands-on strategy. Adapt to the changes, but don’t give up the driver’s seat.” ~Clayton Atchison

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