Top 5 Amazon Seller Reads this Week: Issue #216

Top 5 this week

1. Shein, Temu, and Amazon all prepare for price rises as US-China trade war heats up

“Amazon sellers relying on China for product sourcing need to be prepared for macroeconomic impacts to their product pricing strategies. Building a brand and giving customers more than just a cheap product has never been more important.” ~Nater Youngchild

‍2. American Sellers Are Losing Walmart to China Too

“If there aren’t regulatory changes that level the playing field, China will OWN Amazon/Walmart in the coming years. It’s inevitable when the Chinese have clear financial advantages due to where their businesses are found. Beyond the regulatory side of things, China has embraced Amazon DSP and you can bet they’re doing the same with Walmart. I’d be very interested to see DSP spend by country. My guess is China is ahead on that front even more than their share of market would indicate.” ~Clayton Atchison

‍3. Amazon Seller Updates: Inspire Replaced, Order Handling Changes & Temu’s Trust Struggles

“Amazon shutting down Inspire proves that social shopping doesn’t work in all platforms, especially on those built for intent-based purchases. Instead, Amazon is doubling down on AI with Rufus, signaling a shift toward personalized discovery. Sellers should focus on high-quality reviews, ad visibility, and optimized product content to stay competitive in AI-driven search results.” ~Vanessa Hung

‍4. Adoption of Buy with Prime Signals Growing Legitimacy of Amazon Offering

“Big brands like Adidas embracing Buy with Prime shows they recognize Amazon’s convenience, brand trust and unmatched logistics. Shoppers expect fast delivery and value simplicity — entering payment info on every website isn’t convenient. It’s the same mindset that made Shopify’s Shop app popular: store info once and shop seamlessly across brands. But as more big brands claim space at FBA, Amazon may lean into supply and demand, driving up fees for sellers competing for limited space.” ~Chelsea Cohen

‍5. YouTube is now even bigger on TVs than phones

“Isn’t it funny how YouTube used to be accessed primarily on the computer, and now computers aren’t even in the conversation? Times are a’changin’. From the lens of the Amazon seller, I’m curious how this will affect, at all, Amazon’s TV advertising strategy. Will they be threatened by the rise of YouTube on television, or will they use it as another opportunity to extend their data and advertising solutions to YT, enabling them to make more money off their competition?” ~Shannon Curley

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