Amazon Ireland Gets Global Boost with Launch of Amazon.ie

Amazon Ireland Gets Global Boost with Launch of Amazon.ie

Amazon has officially opened Seller Central for Ireland with the launch of Amazon.ie, marking a significant milestone for ecommerce in Ireland. Irish shoppers and sellers alike can now enjoy localised access to Amazon’s platform, addressing long-standing frustrations with customs fees and shipping delays tied to using Amazon UK, Germany, or France. 

The much-anticipated launch is expected to go live by January 2025, with Irish sellers already able to register and access Amazon FBA services directly through Seller Central.

What the Launch of Amazon Ireland Means for Brand Owners

For Irish consumers, the launch of a localised Amazon storefront promises faster shipping, reduced costs, and an improved shopping experience. 

For sellers, this expansion provides a direct channel to one of Europe’s most digitally engaged audiences. With Amazon’s Seller Central and FBA services now available for Amazon.ie, sellers can leverage Amazon’s logistics network to scale operations, increase visibility, and reach Irish customers seamlessly.

Here are some of the benefits Irish sellers can expect from the new Amazon.ie expansion:

A New €500M+ Market

Amazon’s entry into Ireland gives local businesses access to a market projected to generate €500 million in annual revenue, a figure expected to grow at a compound annual growth rate (CAGR) of 10%. This is a golden opportunity for Irish brands to expand their customer base.

Global Access for Local Brands

By launching on Amazon.ie, Irish sellers gain not only local visibility but also access to Amazon’s extensive global network, enabling them to reach customers far beyond Ireland.

Streamlined Selling

Irish sellers no longer need to rely on Amazon UK, which often meant navigating customs fees and shipping complexities. A localised platform simplifies the selling process and removes logistical hurdles.

TikTok Shop Also Expands to Ireland

Amazon.ie isn’t the only major launch in Ireland’s ecommerce space. TikTok Shop, the social media giant’s ecommerce arm, has simultaneously entered the Irish market. TikTok Shop offers sellers another opportunity to reach Irish customers, particularly among younger demographics.

For brands already established on TikTok, this dual expansion—Amazon.ie and TikTok Shop—presents a powerful combination to dominate Ireland’s ecommerce scene.

Amazon Ireland and the Growing European Seller Community

Amazon.ie represents a pivotal moment for Irish ecommerce, opening doors for sellers to access a growing €500M+ market and streamlining the shopping experience for Irish consumers. 

Amazon’s expansion into Ireland reflects its broader commitment to strengthening its European presence, a vision that aligns with Carbon6’s dedication to supporting ecommerce sellers globally. Earlier this year, Carbon6 opened its European headquarters in Belfast, offering localised resources for sellers navigating these changes.