Driving external traffic to your listings with optimized ads and SEO is a great way to boost your rank – but only if you can get that traffic to convert. Increasing conversions might sound like a daunting and vague task, but it mainly comes down to optimizing your listing pages.
Click-through rate (CTR) and conversion rate (CVR) continue to stand as the titans of search metrics. But what are CTR and CVR, and how can you best optimize them for your Amazon business?