AI & Automation

Explore the transformative impact of AI in ecommerce and find out how to use AI in your business.

Conducting Amazon review analysis using AI offers Amazon sellers a distinct and scalable competitive advantage. By efficiently processing vast volumes of feedback, AI tools can quickly uncover trends, preferences, and emerging issues, allowing sellers to respond proactively.

Moving away from traditional metrics like ROAS, TACOS, and ACOS, Amazon embraces a more comprehensive approach, reshaping how brands perceive the effectiveness of their Amazon Ads. At the core of this shift lies the Amazon Marketing Cloud (AMC) – a tool empowering advertisers to delve deeper into the customer’s journey and gain unique insights.

Did you realize this is the first peak Amazon holiday season following the AI explosion of earlier this year? What the presence of this incredible new technology will mean for Amazon sellers has yet to be seen, but we predict that those who get ahead will stay ahead – during the holidays and beyond.

AI (Artificial Intelligence) is rapidly becoming the rule in business, not the exception. We’ve been reporting on this trend, watching the rapid adoption of this technology, and it now seems safe to say: AI is here to stay.

Amazon is adopting AI in every part of its product development process. In this post, we’ll look at how they are using AI for their A9 search algorithm– the search engine that powers Amazon search results.

From product discovery, business plan generation, design, and development, AI can help reduce the time spent on manual tasks and trial-and-error and help you launch more products faster than before.

In a technologically advanced ecommerce environment in which artificial intelligence seems to be taking over, where does a business owner even start? Where are the low-lift, high-impact opportunities to integrate AI into your marketing mix to drive greater ROI?

While it’s still in its early rollout phase, Bedrock is Amazon’s answer to other AI technologies, such as ChatGPT and DALL-E, which are both part of the OpenAI family.