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Seller Central Updates
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New Performance-Based Promotion Fee Model Starts June 2025
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Remove Heat-Sensitive FBA Items by April 15 Deadline
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Personalized Restock Tips Now Rolling Out to FBM Sellers
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New Tool Offers Tailored Tips to Boost Brand Growth
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Return Fee Credits Added for Remote Fulfillment in Mexico and Brazil
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Seller Central Updates
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Personalized Restock Tips Now Rolling Out to FBM Sellers 3/20/2025
Amazon has introduced a Restock recommendation feature in Seller Central to help Fulfilled by Merchant (FBM) sellers manage inventory more effectively. Using recent sales data and AI-powered demand forecasting, the tool suggests restock quantities and timelines for items with less than 14 days of supply.
Key features include:
- Restock quantity suggestions based on current stock and two-week demand.
- Estimated days of supply per item.
- Eight-week demand forecasts using AI.
The feature is currently available to 50% of US-based FBM sellers and will reach all sellers by 04/18/2025. To access it, go to Manage Inventory and select Restock notification in the Inventory column.
Learn more in the Restock recommendation article.
Remove Heat-Sensitive FBA Items by April 15 Deadline 3/20/2025
Amazon has announced that meltable products must be removed from FBA inventory by April 15, 2025. From April 15 to October 15, 2025, fulfillment centers will not accept any meltable items.
Any remaining meltable stock after April 15 may be marked unfulfillable and could be disposed of, with fees beginning May 1, 2025.
Meltable items include products like chocolate, gummies, and other heat-sensitive goods that can melt at 155°F.
Sellers following Amazon Seller Central News should act promptly. For more details or to:
New Performance-Based Promotion Fee Model Starts June 2025 3/20/2025
Starting June 2, 2025, Amazon is switching from a flat-rate promotion fee to a performance-based model, where sellers will pay a daily fee of $70 plus 1% of their deal sales (capped at $2,000). While this offers more control over timing, it could significantly increase costs for high-volume sellers. To help navigate the new structure, Carbon6 has launched a free Amazon Promotion Fee Calculator that lets you test different deal scenarios and accurately forecast your promotion expenses. Try the calculator here.
New Tool Offers Tailored Tips to Boost Brand Growth 3/13/2025
Amazon has rolled out Amazon Brand Builder, a new tool in Seller Central designed to help sellers grow their brand using personalized recommendations based on their brand’s development stage.
Brands are categorized into one of five stages:
- Launch Viable Selection
- Establish Brand Identity
- Grow Brand Awareness
- Build Brand Loyalty
- Strengthen Brand Recall
Each stage includes suggested actions to help you advance to the next level. The data and recommendations update monthly.
You can access Brand Builder by going to the Brands tab in Seller Central and selecting Build Your Brand.
For more details, visit Build Your Brand. This is a key update for anyone following Amazon Seller News.
Return Fee Credits Added for Remote Fulfillment in Mexico and Brazil 3/10/2025
As of March 25, 2025, Amazon will credit return fees for items sold and returned via Remote Fulfillment with FBA in Mexico and Brazil. This aligns return fee costs with those of U.S. FBA.
Credits will be applied automatically within 30 days of a return. To view them, go to Transaction view in Seller Central. Look for “Refund” under Transaction type and “Remote Fulfillment credit” in the details.
For more info, check the Customer returns page. Stay up to date on changes like this through Amazon Seller Central news.
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